BY BELINA

At the age of 21, after years of sharing my creative journey online I founded BY BELINA in 2023. What started as a passion for crochet and handmade design slowly grew into something bigger – a brand that reflects my love for creativity, craftsmanship and thoughtful design.

The Idea

BY BELINA brings together handmade craftsmanship and visual storytelling. Each piece and crochet set is inspired by everyday moments, emotions and the process of creating — combining soft yarn materials, delicate details and a strong sense of design.

At the core of the brand is the idea of creating complete crochet sets that can be crocheted by yourself and worn in the end. Each design and yarn color is developed by myself with a modern aesthetic in mind, rethinking crochet in a way that feels current, wearable and connected to today’s sense of fashion.

Special attention is given to the materials used — from soft mohair yarn, carefully sourced with a focus on animal-friendly production, to organic cotton from small, family-run manufacturers in Italy. Every detail is chosen intentionally, reflecting a slower and more conscious approach to design.

Through BY BELINA, I bring together everything that inspires me: handmade pieces, creative projects, workshops and collaborations — creating a space where ideas turn into products, experiences and a growing community around creativity.

Drops

Each drop is released in limited quantities, focusing on unique designs and carefully crafted pieces. Every collection builds on previous ideas while exploring new shapes, textures and concepts.

Drop 01 — Summer 2024

The beginning of it all.
With a focus on the most essential tones — black and white — the first drop introduced four crochet kits. Everything was packed from my apartment, with the support of friends and family.
The entire drop sold out in less than a week, marking the moment where a personal idea turned into something real — without knowing what opportunities and experiences would follow.

Drop 02 — December 2024

The second drop introduced new colours and a new material: silky mohair.
Carefully sourced from a manufacturer in South Africa, with a strong focus on animal welfare and natural living conditions for the goats, this material became a key element of the collection.
With new crochet sets in soft, dreamy shades of blue, the demand quickly grew — turning my apartment into a temporary warehouse once again to ensure every order was packed and delivered before Christmas.

Drop 03 — 2025
With changes in both production and materials, the third drop introduced organic cotton, fully made in Italy by a small, family-run manufacturer.
The “Island Drop”, shot in Fuerteventura, captured a new chapter of the brand — featuring crochet sets in warm, sun-inspired tones, especially soft shades of yellow.
This drop reflects the ongoing evolution of BY BELINA, both visually and in its production.

From limited product drops and crochet designs to workshops, creative brand collaborations and future projects like clothes and books – BY BELINA continues to evolve with every new idea.

Scroll down to explore the products, drops, workshops and collaborations that shape the world of BY BELINA.

more of my high fashion crochet projects here